MEGUIAR’S IGNITES MOTOREX 2017

//MEGUIAR’S IGNITES MOTOREX 2017

MEGUIAR’S IGNITES MOTOREX 2017

SEVENTEEN years in the making, Meguiar’s MotorEx Sydney 2017 emphatically demonstrated way its Australia’s largest and most prestigious automotive show of its type. Billed as the Car Crazy Experience not to be missed, it certainly lived up to the hype with over 20,000 people piling through the doors for two massive days of mind blowing show stoppers, over a 100 premier automotive business, the sport’s biggest cash prize pool, plus the most sought-after awards in the land – and Meguiar’s was right there in the thick of it all!
As naming rights sponsor, the entire precinct was heavily branded. Meguiar’s also sponsors the event’s blue-ribbon category; Meguiar’s Superstars. Like Meguiar’s itself, the Superstars are the best-of-the-best, the absolute heavyweights of the custom car world.
Meguiar’s Superstars includes 21 gold, silver and bronze medals for the seven Champion Award categories, (i.e. body, paint, engine bay, interior, etc) and the big ones; Meguiar’s Superstars Super Six and Meguiar’s Superstars Grand Master – the top accolade on offer at MotorEx. This year’s Grand Master was Kylie and Adam Perry with their mind-bending TAILSPIN. A wild custom loosely based on a 1951 FB Holden. They picked up the Meguiar’s cheque for $10,000 along with the 18kg, 600mm-tall, masterpiece billet trophy. All in all, Meguiar’s tipped in nearly $100,000 in cash and trophies into the near $150,000 in total cash and awards up for grabs at Meguiar’s MotorEx.
Located in the heart of the event, the impressive Meguiar’s stand had a huge presence. And thanks to great product displays, friendly, knowledgeable staff, live demonstrations and incredible show-only ‘Super Deals’, it was pumping all weekend. A great result and a great opportunity for Meguiar’s Australia staff to interact one-on-one with our customers. Their feedback is always enlightening, as it’s important to keep in touch with what’s important to them and how we can better respond to their car care needs.

2017-08-08T17:48:41+00:00 August 8th, 2017|